Roopa Pemmaraju's Blog

New York Beach Collection: The Crochet Edition

As the weather heats up, it's time to start planning your beach wardrobe, and we have just the thing to help you stand out on the sand. Roopa Pemmaraju's Beach Collection: The Crochet Edition features stunning pieces that perfectly capture the essence of summer.

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Different Types of Sarong Skirts for Women in Fashion
Mixing vacation vibes with a classic elegance, the sarong wrap skirt stylishly carries you through the seasons—while also being a sustainable choice! Inspired by the elegant look of traditional Indian sarees, our sarong wrap skirts feature gracefully draped gathers, pleats,...
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In the Rose Garden with Aditi
Come along as our friend @aditimayer  – a photojournalist, writer, and environmental activist – takes our Night Bloom collection for a stroll. We're honored to be featured right now on Aditi's sustainable fashion blog, Adimay. Read the Q&A with Roopa here....
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The Gift Edit
What a year 2020 has been. As it comes to a close, we’re so full of gratitude for the loved ones whose care and company have helped us see it through. And as we consider our holiday gift list, we’re...
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Outfit Ideas from the Night Bloom Collection
New patterns, new colors, new styles, and new possibilities, with the changing of the seasons comes a change of style. The same can be said for our newest collection, Night Bloom, in this collection we continue our tradition of handcrafted...
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