OUR ETHOS

Roopa Pemmaraju is a name synonymous with ethical, individual, luxury fashion. The brand’s vision is to respect artisans and artists, giving back while creating something entirely new, beautiful and yet, unexpected.

Consciously slow-fashion, each piece in designed in collaboration with skilled craftspeople and centers on beautiful silhouettes, timeless embellishments and a bold attitude to color and print. A desire to infuse art and the natural environment into the collection has become a strong narrative for the brand, as is heritage and community.

Each Roopa piece is designed as a future heirloom, to be thoughtfully handed down from one generation to the next, reinterpreted over and over again. All manufacturing processes take place under one roof. We do not believe in outsourcing our work. Every step of the production process is carefully monitored to ensure high quality output.