Roopa is a name synonymous with ethical, individual, luxury fashion. The brand’s vision is to respect artisans and artists, giving back while creating something entirely new, beautiful and yet, unexpected. Consciously slow-fashion, each piece in designed in collaboration with skilled craftspeople and centers on beautiful silhouettes, timeless embellishments and a bold attitude to colour and print.
A desire to infuse art and the natural environment into the collection has become a strong narrative for the brand, as is heritage and community.
Each Roopa piece is designed as a future heirloom, to be thoughtfully handed down from one generation to the next, reinterpreted over and over again.
Ensuring the skills and craftsmanship of time-honored traditions such as beading, embroidery, weaving, dyeing and printing continue to grow, flourish and evolve, an atelier was established in Bangalore, India, were skilled artisans could come and collaborate on each collection. Starting with just one staff member who could cut patterns and sew, today the brand has a team of 16 people, plus hundreds of artisan partners in every state of India who specialise in different skills and crafts.
Merging influences from India, Australia and the United States, where their headquarters lie, Roopa works predominantly with silk, chosen for its longevity, luxuriousness and relatively low environmental impact. Many employees working in the atelier are women who originate from rural areas. The Roopa studio not only provides them with a peaceful ‘yogic’ working environment, staff are paid aboveaverage wages and are taught skills in financial independence, enabling them to improve their livelihood and support their families.