Roopa Pemmaraju's Blog

Our New (Eco-Friendly!) Plant-Based Fabrics
As part of our new Desert Rose collection, we’re thrilled to offer these earth-friendly textiles for the first time: eucalyptus fiber, corn fiber, recycled cotton, and cotton sourced responsibly through the Better Cotton Initiative. All four are lightweight, breathable, beautifully...
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5 Hand Embroidered Sustainable Masks
As we welcome spring, it’s time to refresh more than your home and your wardrobe: All the reusable face masks you’ve been wearing since the pandemic’s early days are ready for retirement! It’s the perfect season to add new colors, patterns,...
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More New Desert Rose Prints
Our new spring and summer collection is here, and with it come a colorful array of new prints inspired by nature.      These neon florals bloom in diagonal rows, giving the Long Sleeve Recycled Cotton Maxi Dress shown here...
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What Inspired Our New Desert Rose Collection
Wildflowers everywhere are beautiful – their colors, their patterns, and the way they grow organically, exactly the way they were born to. This season, we're especially inspired by a group of flowers that remind us to always stay hopeful, and to always dig deep...
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Valentine's Day Ideas
It should come as no surprise that we're endlessly enchanted by flowers. So as Valentine's Day approaches and romantics everywhere shop for bouquets of roses, we're putting together our own arrangement of lush, botanical pinks and reds you can wear well beyond...
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