Our vision

The world around us serves as our biggest inspiration. 

At Roopa Pemmaraju, we take pride in our Indian heritage. The lush gardens of India inspire our detailed signature prints and the rich history of Indian textiles inform our fabrics. 

In India, gardens are lush and colorful, unrestrained by western conventions of garden design. Instead, flowers, plants and trees mix at random, colors colliding together in an explosive feast for the eyes. We honor these gardens in our signature prints, utilizing the bright tones of indian wild flowers and juxtaposing these with the dark tones of flower petals and leaves. Our designs are printed on luxurious silks and breathable cottons. Silk has a storied history within India, from its royal roots until today, we consider it the most precious fabric. 

While our brand origins lie in India, much of our brand story centers around Australia, where we built much of our business. Roopa’s own travels across the Australian continent inspired new floral designs, darker and heavier in tone. Our logo itself demonstrates the unison between these two cultures, where two Australian parakeets surround an Australian wildflower. [India?]

We are now beginning a new chapter in our brand history, as we explore the United States and the beauty this country has to offer. We have already been inspired by the artistic output of some of the youngest citizens, in our collaboration with Project Art [link], which offers free art classes across the US. 

By Women. For Women. 

While our signature prints emerge from the nature that surrounds us, the inspiration for our silhouettes comes from the strong women that we encounter in our communities and on our travels. We strongly believe in the power of clothing to enhance our confidence. Our clothing is bold in its colors and prints, allowing women to stand out, not hide away. Our silhouettes are deliberately cut in shapes that flatter the female body, while still being comfortable. We create the clothing that we want to wear: our clothing is designed by women, for women.